This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from the Vm³ Purefier website (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
- Cookies – data files placed on your device that often include an anonymous unique identifier.
- Log Files – which track actions occurring on the Site and collect information including your IP address, browser type, internet service provider, referring and exit pages and date/time stamps.
- Web Beacons, Tags and Pixels – electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information including your name, billing address, shipping address, payment details, email address and phone number. We refer to this information as “Order Information”.
How We Use Your Personal Information
We use Order Information generally to fulfil orders placed through the Site, including processing payments, arranging shipping and providing invoices and order confirmations.
We also use this information to:
- Communicate with you.
- Screen orders for potential risk or fraud.
- Provide information about our products, services and updates where permitted.
- Improve customer service and website functionality.
Device Information helps us identify potential risks and fraud, improve website performance and better understand how visitors interact with the Site.
Sharing Your Personal Information
We may share your Personal Information with trusted third-party providers who assist with operating our website, processing orders, providing customer support and analysing website usage.
We use Google Analytics to help understand how visitors use our website. You can learn more about how Google uses your information by visiting:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics by visiting:
https://tools.google.com/dlpage/gaoptout
We may also disclose information where required by law, regulation, court order or lawful government request, or where necessary to protect our legal rights.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you request that it be deleted, subject to legal and regulatory obligations.
Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations or regulatory requirements.
Contact Us
If you have any questions about this Privacy Policy, wish to make a complaint or would like further information regarding our privacy practices, please contact us through our Contact Us page.